Brand guidelines for a new kind of university

Values and principles

We believe it is important to have a clear view of the values which underpin our activity. The following principles should be a clear and constant guide to the way we operate.

Our values and principles

  • To be a beacon for aspiration and achievement.
  • To actively serve and be accountable to our communities.
  • To excel in meeting the expectations of our students.
  • To provide a great environment to work and study.
  • To drive a spirit of exploration, innovation and creativity.
  • To be enterprising and entrepreneurial.
  • To consistently maintain the highest ethical standards and uphold academic freedom.
  • To be inclusive; valuing the contribution of every member of the institution.
  • To relish challenge and enjoy success.
  • To work with strategic partners for long-term mutual benefit.