Image style
Our image style is real, natural, human, empowering and aspirational. Depending on context, our photography style can flex to represent the multifaceted and dynamic nature of life at Suffolk. The following section represents the main areas of focus when creating photographic assets for the University.
Life on campus
Incidental photography that captures natural interaction, community and togetherness. Where the subject lacks immediate interest, consider unusual perspectives, scale relationships and depth of field.
What to avoid
Clichéd and stereotypical photography lacks genuine warmth and humanity. Avoid staging photography to capture interaction and overt/clumsy product placement.
Learning at the University
Our courses are interactive, inspiring and enjoyable. Capture natural moments of the experience to represent our supportive learning environment. Ordinary images may be improved by using a tighter or more dynamic crops.
What to avoid
Dull and generic photography can fail to capture our uniqueness. Staged photography detracts from our personality. Avoid obscure references that would otherwise require explanation.
Architecture
Photography of our buildings and surrounding grounds should represent the University in the best possible light. Where architecture is challenging consider human interaction with the physical environment.
What to avoid
Avoid dark and poorly lit photography, including shots of the campus at night time. Ensure photography has a clear focal point and captures something meaningful and non-abstract.
Ipswich
For most outside the county, Ipswich and the surrounding area is a complete unknown. Photography should be emotive and engaging. Aim to put the viewer in the picture to enable them to feel like they are already there.
What to avoid
Poorly lit areas and photography that lacks a clear focal point can be confusing and dull. Staged photography fails the capture the spirit and warmth of Ipswich and the surrounding area. Aerial shots that do little to give context to an area.
Profiles
Profiles should be an opportunity to tell amazing stories and celebrate diversity and individual style. We achieve this by shooting using natural light and focusing on people with a unique perspective in a real space they feel comfortable with.
What to avoid
Clichéd and stereotypical photography lacks genuine warmth and humanity. Avoid staging photography to capture interaction and overt/clumsy product placement. Images where people look trendy and artificial or taken on a plain dull background.
Lifestyle and Entertainment
Creating a connection with students is essential, and liefstyle and entertainment shots provide a great opportunity to do this. Photos should feel as if they have been taken by the students, put yourself in their shoes and imagine what would be of interest to them. Consider close crops as well as establishing shots.
What to avoid
Poorly lit areas and photography that lacks a clear focal point can be confusing and dull. Staged photography fails the capture the spirit and warmth of Ipswich and the surrounding area.
Resolution
Image resolution
Images in printed collateral should be 300dpi in resolution to prevent pixelation. For screen applications, 72dpi is standard.
Application
Full-bleed
Consider clear space when selecting images to fill the background of an application.
Overlaid and in focus
Overlapping images that have a clear connection is a great way to add more detail to a wider establishing shot. The smaller image should be of a closer cropped detail.
Flexible crops
The nature of the 45 degree angle allows a multitude of image crops. However, please ensure the subject matter is clear and identifiable.
Inset
There is also the opportunity to use inset images with a 45 degree angle crop.
What to avoid
– Do not crop the subject matter – Avoid using busy images when combined with angle crops
