Logo
Construction
The University of Suffolk logo consists of a mark and associated logotype, manually typeset in Graphik Semibold. Under no circumstances should the two elements appear separately except for instances specified within this guidance.
Mark
A square has formed part of our visual identity for many years. This evolution of the mark features a 45-degree angle to communicate forward momentum and a sense of revealing what is next. The placement of the angle highlights our geographical location.
Colour
Colour variants of the University logo are first preference. Please refer to the Logo Application section for comprehensive usage guidance.
Mono
In some circumstances mono variants of the University logo may be necessary. Please refer to the Logo Application section for comprehensive usage guidance.
Logo usage
The following guidance will ensure the University is presented consistently and appropriately across channels and platforms.
Exclusion zone
A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width/height of the mark.
Minimum sizes
Avoid using the logo at a size smaller than those specified.
Sizes
For all printed communications, please adhere to the specified size guides. For any non-standard formats, refer to the nearest A size as a guide.
A3 – 70mm
(103mm including exclusion zone)
A4 – 50mm
(74mm including exclusion zone)
A5 – 35mm
(51mm including exclusion zone)
Positioning
In all communications the logo should be anchored top-left or alternatively, bottom-left. In instances where this is not possible, the other two corners are available.
Occasionally the logo can be position in the center at the bottom or top of the page. For example on posters or flyers where the text is center aligned.
Logo application
Our logo must not be recreated, scanned or keyed into a computer. To ensure consistency always use the master files available from the link at the top of this page.
Correct applications
- Please use the full colour logo on white backgrounds
- When using the grey as a flood background, the full colour (white) logo should be used
- When applying the logo to an image, please use a mono variant and ensure it does not mask the focal point
- A mono variant should be used when applying the logo on colour
- For yellow backgrounds, use the grey mono variant
- When printing restrictions apply, please use the mono variants
Improper applications
- Individual elements of the logo should not be isolated
- The logo should never be used in an unspecified colour or combination of colours
- The composition of the logo should remain intact
- Elements of the logo should not be scaled or distorted in any way
- Avoid using any graphic effects i.e. drop shadows
- The wordmark should never be manually typeset or edited
- The white logo should not appear on a yellow background
- Colour variants should not be applied directly onto photography
Partnerships
Equal partnership
When the University of Suffolk is an equal partner, the logos should be situated side-by-side, with a dividing line equidistant between the two (dictated by x – the width of the mark). The logos should be optically similar in weight and size.
Additional partners
Any additional logos should adhere to the same sizing rules albeit without any additional dividing lines. Again, the space between the logos should be equal to x.
Primary partner
When the University of Suffolk is a primary partner, all subsidiary logos should be situated below, following the clearance guidelines outlined here. As a general rule, they should be optically 50% smaller than the University of Suffolk logo.
Secondary partner (Supported by)
When the University of Suffolk is a secondary partner, our logo is situated below the primary partner, scaled optically to around 75%. Consider their specified clearance guides when creating the lock-up. If none are outlined, please use the following as a guidance.
Sub-brands
Construction
The University of Suffolk sub-brand logos consist of a mark and associated logotype. The type has been scaled and the additional sub-brand content is set over 1 or 2 lines depending on its length.
Colour
Colour variants of the sub-brand logos are first preference.
Mono
In some circumstances mono variants of the sub-brand logos may be necessary.
Exclusion zone
A minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the logo and is therefore equal to the width/height of the mark.
