Brand guidelines for a new kind of university

Logo

Our logo is an essential for our organisation. It embodies our core proposition and acts as a recognisable signature uniting all parts of the University of Suffolk. It should be used consistently across all communications.

Construction

The University of Suffolk logo consists of a mark and associated logotype, manually typeset in Graphik Semibold. Under no circumstances should the two elements appear separately except for instances specified within this guidance.

Mark

A square has formed part of our visual identity for many years. This evolution of the mark features a 45-degree angle to communicate forward momentum and a sense of revealing what is next. The placement of the angle highlights our geographical location.

Colour

Colour variants of the University logo are first preference. Please refer to the Logo Application section for comprehensive usage guidance.

Mono

In some circumstances mono variants of the University logo may be necessary. Please refer to the Logo Application section for comprehensive usage guidance.

Logo usage

The following guidance will ensure the University is presented consistently and appropriately across channels and platforms.

Clearance area

A minimum area of surrounding space is required across all visual communication. The clearance area must be relative to the size of the logo and is therefore equal to the width/height of the mark.

Minimum sizes

Avoid using the logo at a size smaller than those specified.

Sizes

For all printed communciations, please adhere to the specified size guides. For any non-standard formats, refer to the nearest A size as a guide.

A3 – 70mm
A4 – 50mm
A5 – 35mm

Positioning

In all communications the logo should be anchored top-left or alternatively, bottom-left. In instances where this is not possible, the other two corners are available.

Logo application

Our logo must not be recreated, scanned or keyed into a computer. To ensure consistency always use the master files available from the link at the top of this page.

Correct applications
  1. Please use the full colour logo on white backgrounds
  2. When using the grey as a flood background, the full colour (white) logo should be used
  3. When applying the logo to an image, please use a mono variant and ensure it does not mask the focal point
  4. A mono variant should be used when applying the logo on colour
  5. For yellow backgrounds, use the grey mono variant
  6. When printing restrictions apply, please use the mono variants
Improper applications
  1. Individual elements of the logo should not be isolated
  2. The logo should never be used in an unspecified colour or combination of colours
  3. The composition of the logo should remain intact
  4. Elements of the logo should not be scaled or distorted in any way
  5. Avoid using any graphic effects i.e. drop shadows
  6. The wordmark should never be manually typeset or edited
  7. The white logo should not appear on a yellow background
  8. Colour variants should not be applied directly onto photography

Partnerships

Equal partnership

When the University of Suffolk is an equal partner, the logos should be situated side-by-side, with a dividing line equidistant between the two (dictated by x – the width of the mark). The logos should be optically similar in weight and size.

Additional partners

Any additional logos should adhere to the same sizing rules albeit without any additional dividing lines. Again, the space between the logos should be equal to x.

Primary partner

When the University of Suffolk is a primary partner, all subsidiary logos should be situated below, following the clearance guidelines outlined here. As a general rule, they should be optically 50% smaller than the University of Suffolk logo.

Secondary partner (Supported by)

When the University of Suffolk is a secondary partner, our logo is situated below the primary partner, scaled optically to around 75%. Consider their specified clearance guides when creating the lock-up. If none are outlined, please use the following as a guidance.

Sub-brands

Construction

The University of Suffolk sub-brand logos consist of a mark and associated logotype. The type has been scaled and the additional sub-brand content is set over 1 or 2 lines depending on its length.

Colour

Colour variants of the sub-brand logos are first preference.

Mono

In some circumstances mono variants of the sub-brand logos may be necessary.

Clearance area

A minimum area of surrounding space is required across all visual communication. The clearance area must be relative to the size of the logo and is therefore equal to the width/height of the mark.