— Stick to simple geometric foundations where possible
— Restrict the number of line weights and ensure sufficient contrast in size
— Sharp Sans Extrabold where letters and numbers are required
— Introduce a second colour within iconography for greater visual interest
— Overlap elements and cut away sections to reinforce the concept of change
— Keep forms as simple as possible for maximum effectiveness at all sizes
— Think about the use of colour: yellow should be used more sparingly and for the most significant or meaningful element
— Be creative with negative space
Icons can be used to help communicate faster, when paired with titles and copy they can make accessing information quicker. When using icons on a dark background the black area can become white.
An example of how our icons have been used within a page of a printed brochure.
Illustration for backgrounds
— Add energy and dynamism through the layering of typography and illustration
— Use super-sized illustration and bleed off the edge
— Print double sided where possible for greater impact
Linear illustrations allow typography to sit ontop clearly and can be used underneath more complex visuals.