Brand guidelines for a new kind of university

Colour

Colour is highly communicative and plays an important role within our identity. A range of curated colours are available which can be used to communicate in a wide range of tones. A consistency in approach to colour is integral.

Colour palette

The colour palette is broken down in to core, neutral and accent colours. This section describes how each of them should be used. Avoid prescribing colours to specific departments or services and instead select colours appropriate to the application.

Core

Dark Grey, Yellow and White are our core colours with Blue Grey and Cool Grey used to compliment. Yellow has long been associated with the county of Suffolk and hints at the modern and progressive nature of the University. For all public facing corporate communications representing the University, the core colour palette should be used.

Dark Grey

C0 M0 Y0 K95
R51 G51 B51
#333333

Yellow

Pantone® 115U Pantone® 122C
C0 M23 Y100 K0
R255 G191 B11  #FFBF0B

White 

 

 

Blue Grey

Pantone® 430C Pantone® 430U
C33 M18 Y13 K40
R124 G135 B142  #7C878E

Cool Grey

Pantone® Cool Grey 6C Pantone® Cool Grey 6U
C36 M28 Y29 K7
R168 G168 B168  #A8A8A7

Light Grey

Pantone® Cool Grey 2C Pantone® Cool Grey 2U
C5 M3 Y5 K11
R208 G208 B208  #EAEAEA

Accents

Our accent colours are bright and bold and should be used sparingly across applications. No more than one accent colour should be used on a single application. Exceptions to this rule include infographics, charts or other representations of data.

Red

Pantone® 485C Pantone® 485U
C0 M100 Y90 K0
R218 G41 B28  #DA291C

Orange

Pantone® Orange 021C Pantone® Orange 021U
C0 M75 Y100 K0
R252 G76 B2  #FC4C02

Blue

Pantone® 285C Pantone® 285U
C91 M49 Y0 K0
R0 G113 B206  #0071CE

Colour Pairings

A consistent approach to the application of colour is important for communicating in-line with our confident, clean and simple aesthetic. Our rule for colour is simple, only one colour can be used at a time paired with Dark grey and White.

Core Pairings

Core colours can work alongside each other, with Blue Grey, Cool Grey, and Light Grey used as support to Dark grey, Yellow and White.

Accent Pairing – Red

Accent colours can be used paired with Dark Grey, White, Dark Blue, Blue Grey, Cool Grey and Light Grey

Accent Pairing – Orange

Accent colours can be used paired with Dark Grey, White, Dark Blue, Blue Grey, Cool Grey and Light Grey

Accent Pairing – Blue

Accent colours can be used paired with Dark Grey, White, Dark Blue, Blue Grey, Cool Grey and Light Grey