Brand guidelines for a new kind of university

Colour

Colour is highly communicative and plays an important role within our identity. A range of curated colours are available which can be used to communicate in a wide range of tones. A consistency in approach to colour is integral.

Colour palette

The colour palette is broken down in to core, neutral and accent colours. This section describes how each of them should be used. Avoid prescribing colours to specific departments or services and instead select colours appropriate to the application.

Core

Grey, yellow and white are our core colours. When reproducing our corporate yellow, Pantone 115U is our primary reference. Every attempt should be made to match this colour. Conversions for CMYK and coated stocks are presented here for reference only and may be altered to better match Pantone 115U for individual applications.

Grey

C0 M0 Y0 K95
R51 G51 B51
#333333

Yellow

Pantone® 115 U
Pantone® 122 C
C0 M23 Y100 K0
R255 G191 B11
#FFBF0B

White
Neutral

Along with grey, we have a selection of other neutral colour that can be used as flood colours across communications.

Dark blue

Pantone® Black 6 U
Pantone® 432 C
C65 M43 Y26 K78
R51 G63 B72
#333F48

Blue grey

Pantone® 430 U
Pantone® 430 C
C33 M18 Y13 K40
R124 G135 B142
#7C878E

Cool grey

Pantone® Cool Grey 2 U
Pantone® Cool Grey 2 C
C5 M3 Y5 K11
R208 G208 B206
#D0D0CE

Accents

Our accent colours are bright and bold and should be used sparingly across applications. No more than one accent colour should be used on a single application. Exceptions to this rule include infographics, charts or other representations of data.

Blue

Pantone® 641 U
Pantone® 641 C
C100 M45 Y18 K7
R0 G103 B160
#0067A0

Cyan

Pantone® 2925 U
Pantone® 2925 C
C85 M21 Y0 K0
R0 G156 B222
#009CDE

Orange

Pantone® Orange 021 U
Pantone® 1655 C
C0 M75 Y100 K0
R252 G76 B2
#FC4C02

Red

Pantone® 485 U
Pantone® 485 C
C0 M100 Y90 K0
R218 G41 B28
#DA291C

Application

A consistent approach to the application of colour is important for communicating in-line with our confident, clean and simple aesthetic. Below are some examples of colour pairings that work, as well as examples of combinations that do not.

Pairings

Examples of successful three and four colour pairings

Invalid pairings

Examples of invalid pairing. No more than one accent colour should be used per application.

Ratios

Accent colours should always be applied sparingly for headlines or key details, with the neutral colours being used for flood fills. In the majority of cases neutral colours make up at least 80%. In some instances, this may fall to 50% of the application.